Email marketing and CRM
Print is a repeat business. Business cards, labels, packaging and promo items get reordered. We set up email and CRM so reorders, quote follow-ups and seasonal campaigns run on their own.
Sound familiar?
- !Customers order once and forget to come back
- !Quotes go cold because nobody follows up
- !Seasonal peaks arrive before your campaigns do
What you get with email marketing and crm.
Choose the parts you need. Each one is documented, trained and quality-checked before it goes live.
Quote follow-up
Automatic, friendly reminders on open quotes, timed to your sales cycle.
Reorder reminders
Messages timed to each customer’s usual reorder interval, with easy reorder links.
Cart and upload recovery
Reminders for customers who priced a product or uploaded artwork but did not finish.
Seasonal campaigns
Campaigns planned around trade show season, school terms, holidays and budget year-ends.
Segmentation
Retail, trade and corporate customers kept in separate journeys.
CRM hygiene
Contacts, companies and deals kept clean and useful for sales.
From first touch to finished, step by step.
- 1Connect
Store, MIS and CRM linked.
- 2Segment
Customers grouped by type and history.
- 3Automate
Core flows built and tested.
- 4Campaign
Calendar of sends agreed.
- 5Improve
Results reviewed and tested.
- Email calendar
- Monthly email and CRM performance report
- Quarterly flow review
- Revenue from email
- Quote follow-up response rate
- Reorder rate
- List growth and health
- Access to your email platform or approval to set one up
- Customer and order data
- Brand and tone guidelines
- Your sales cycle and reorder patterns
Get more from email marketing and crm.
Full deliverables checklist
- Email platform and CRM setup
- Quote follow-up sequences
- Reorder reminders based on order history
- Abandoned cart and abandoned quote recovery
- Seasonal and promotional campaigns
- Customer segmentation: retail, trade and corporate
- A/B testing
- Revenue attribution reports
What to expect
Questions about email marketing and crm
No. We build it from your past orders, quotes and website from the first month.
No. Messages are relevant, limited in frequency and easy to unsubscribe from. Quality beats volume.
Tell us your goals. We’ll build the team to reach them.
A 30-minute call, then a phased proposal built around your goals within 3 business days.